Fractional Ownership News

Top 10 trends for fractional real estate

The culmination of a fascinating two days of learning and networking at the Fractional Summit USA fractional real estate conference was a final session called the Ultimate Q&A, in which a panel of industry experts looked in to their crystal balls and predicted what lies ahead for the industry.

The panel was made up of moderator Piers Brown – founder of Fractional Life; American Resort Development Association (ARDA) president Howard Nusbaum; Gregg Anderson, global vice president, The Registry Collection; Chris Payne, partner at Ballard Spahr; and Scott Ritter, vice president of the residential division at Dahlgren & Duck Associates.

Here are their forecasts for the top 10 fractional industry trends for the next few years.

• More hybrid models of ownership in the form of a “vacation currency” to keep up with changing times

• Nightly valuations and bookings, rather than weekly bookings, resulting in increased flexibility for the buyer

• Increased emphasis on quality rather than cost – fractional buyers want to do things better rather than cheaper

• More targeted marketing to affinity groups rather than a generic financially qualified buyer

• Increased emphasis on health and wellness at resorts – yoga, pilates, spas etc

• Smaller fraction sizes

• Short-term and finite ownership period products with a guaranteed exit strategy

• More on-resort technology to keep up with the modern consumer

• Increase in user-friendly environmental technology to appeal to green buyers

• Developers will increasingly listen to what consumers want rather than trying to predict what they want

The session was rounded up in a positive fashion buy Howard Nusbaum who said: “The golden years of vacation ownership are still ahead of us.”

www.fractionalsummitusa.com

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